"A round table of people who've done it before."
Mike Flewitt, Michael van der Sande and Dan Balmer on why they joined Longbow.

Lighter, purer and with the driver at its heart.
A conversation with the advisory board, and the day Longbow stepped into the light. Both filmed at the workshop.
Mike Flewitt, Michael van der Sande and Dan Balmer on why they joined Longbow.
Longbow's first car steps into the light. Hand-built in the United Kingdom.
Nothing that does not need to be there. Every part, every surface, every step of ownership distilled to its purpose.
Beauty beats stats. A car you must look back at. Timeless beauty.
Less mass, less inertia, more control.
Longbow's founding team has launched, scaled and shipped electric car programmes at Tesla, Lucid, Polestar, BYD, Uber and X-Shore. The advisory board has run Lotus, McLaren and Alpine.
Longbow is built on the lessons of the past, refined by modern expertise and driven by a shared vision for beautifully crafted, emotionally engaging electric performance.
Co-founder & Designer
Mark has launched some of the most influential electric car brands in Europe and most recently led BYD's entry into the Middle East. Mark worked with Formula E and ran multiple sports and racing car programmes.
Co-founder & CEO
Daniel has helped shape the modern electric mobility landscape. An early employee at Tesla, he later led the launch of Lucid Motors in EMEA and previously worked at Uber during its rapid expansion.
Co-founder & Chair
Jenny is a seasoned leader in sustainable, high growth companies. She took X Shore from concept to a global force in electric boating, including the creation of a state of the art manufacturing facility.
Our advisory board features leaders from McLaren, Alpine, Tesla, Lotus and Aston Martin. They've built icons, broken records, and shaped industries. Their experience ensures Longbow is crafted with the same precision and ambition as the icons they helped create.
Former CEO · McLaren
Former CEO · Alpine
Former President & CEO · Lotus

Beneath our timeless exterior beats the heart and soul of a beast.
Cutting-edge technology is married with proven engineering to create a unique driving experience that is the first of its kind.
Discover technology
Longbow vehicles are engineered from the outset for serviceability, repairability and long-term value retention, with components designed to support ownership over decades.
Advanced additive manufacturing techniques enable the efficient production of complex, featherweight parts while ensuring rapid availability for repairs. The result is a sports car built not just for performance today, but to remain enjoyable, usable and valuable long into the future.
Discover more about ownership →