Her name is
Boudica.
The figure on every Longbow is not an ornament. She is the soul of the brand - British, precise, in motion, uncompromising.
The figure on every Longbow is not an ornament. She is the soul of the brand - British, precise, in motion, uncompromising.
Around AD 60, Boudica, queen of the Iceni of ancient Britain, led a revolt against Roman occupation. She moved fast, fought with precision, and refused the weight of an empire that believed bigger meant better.
Two thousand years later, the industry builds two-tonne sports cars and calls it progress. We put her on the bonnet as a daily reminder of whose side we're on.
The English longbow was a featherweight weapon that decided battles against heavier, better-funded opponents. A stave of yew, shaped by hand, devastating because of what it left out - not what it added.
Hand-made. Light. Decisive. There was never going to be another name.
Machined, not printed. Set into the nose of every car, facing the road ahead.
At the centre of the one kilogram of machined aluminium your hands know best.
Beside your build number - 1 of 150, or 1 of 100 - cut in the workshop by hand.
Embossed on the cover of the document that records every hand that built your car.
One rule protects her: the figure is never stretched, recoloured, outlined or redrawn. Journalists and partners can take approved files from the press kit.